QR Codes, barcodes and other recognition technologies. You can use them to connect customers to information, entertainment, and interactive experiences on their mobile devices. These mobile interactions let people engage with your product and identify with your brand the moment they encounter your message!
Depending on your choice, you can create a simple campaign delivering a line of text or a phone number, or go further and help people use your mobile site, see a video, download an app, get contact info, and much more!
Below is a rundown of the common electronic tagging codes in use today.
QR Code: A quick response code is similar to a barcode but it is two-dimensional in nature and can store a lot more information. This code, which originated from the Japan auto industry, can easily be optically scanned. Four different types of data can be stored on a QR code including: alphanumeric, numeric, Kanji and binary information.
Data Matrix: Data matrix is made up of rectangular blocks that are black and white with matrix information that is also two-dimensional. This code can support up to 1556 bytes of numeric and text data. If only a few blocks become damaged, this data can still be read.
High-Capacity Color Barcode: This is also known as an HCCB barcode and it first originated with Microsoft. Instead of using square pixels, this one has a triangular colored pattern. Increasing the data storage in the barcode involves increasing the color selection in the palette.
RFID: With radio frequency identification it is easy to wirelessly transfer data through electromagnetic radiofrequency fields. This data transfer may be powered over a long-range with batteries or a short range using magnetic fields. The scanner does not need to approach the tag so tracked inventory can be embedded in the code.
Barcode: A barcode stores information using vertical lines with different spacings and widths. It's machine-readable and considered to be one-dimensional as opposed to the other codes that later evolved from it.
PDF417: A Portable Data File is a linear stacked bar code that is often used in the transportation industry, for inventory management and for identification cards. The number 417 in the name stands for the four spaces and bars in the code and for the pattern that is 17 units in length.